About Us



Find It In Fondren, a look around “Jackson’s Hippest Neighborhood” is the “good news” brand serving Fondren, published by Creative Process LLC’s Paul Wolf (publisher) and Sophie McNeil Wolf (editor).

Launched as a “scavenger hunt” merchant promotion in the spring of 2009 and as a visitor’s guide in the fall of 2010, Find It In Fondren has become a powerful voice for uplifting stories about local personalities, businesses and events. Read more of our founding story here.

At our inception, we noted Fondren had few opportunities to tell their stories at a local level.

And while we appreciate that hard-hitting, deep-diving journalism has its place, our model does not pursue traditional “news” reporting.

Through Find It In Fondren, we give voice to a grassroots platform – focusing on hyperlocal, positive narratives from Fondren and surrounding neighborhoods.

The brand published a magazine for nine years (see the archive here) and now exists on this site (an archive of 2010-2019 Fondren stories) and on Instagram.

Now You’re Talking With Marshall Ramsey – Special Guest: Paul Wolf, publisher and founder of Find It In Fondren
MWB Spark-O-Creativity Podcast
– “Paul & Sophie tell the world about the cool place they call home”

To comment, email info@finditinfondren.com

FindItInFondren.com is operated and managed by Creative Process, LLC and no other entity or organization is responsible for its content. A post on this site serves informational purposes only and is not meant to serve as an endorsement for any particular person, entity, project or service.

All information herein is presented in good faith as factual and accurate. Find It In Fondren will correct inaccuracies when possible. Event listings are pulled from event sponsors and host organizations and Find It In Fondren is not responsible for the content of those listings. Events and their associated activities are subject to change at event holder’s discretion. Find It In Fondren is not the sponsoring organization of any event listed within unless otherwise noted as such.

All content including copy, photography and design are protected under U.S. Copyright and can not be used without express written permission of Creative Process, LLC or in the case of otherwise credited materials, the copyright holder’s express written permission.

All comments submitted to this site and any of our social media platforms are subject to review by the publisher and may not be published or may be removed if they contain inaccurate and/or inflammatory rhetoric. We work to build Fondren up, not create divisiveness, controversy or discord.

“Find It In Fondren®” and the associated logos and word marks are registered, trademarked property of Creative Process, LLC. “Jackson’s hippest neighborhood” is a trademark of Creative Process, LLC. All rights reserved.