Nursery Rhymes Opens at Canton Mart Square
Nursery Rhymes, the storied childrensâ€™ boutique in northeast Jackson, has reopened at Canton Mart Square.
Janice Fulton and Mary Lamar Jordan purchased the store that specializes in exclusive clothing brands for the under six set.
â€œWhen (former owners Emily Feathers and Bethany Johnson) told me they were closing at Highland Village, I thought, maybe I could buy it,â€ Fulton said. â€œI approached Mary Jordan and, within a a month, we purchased the store and renovated a space,â€ a feat made possible by Fultonâ€™s husband Bradley and his construction experience.Â
Remaining true to its roots, Nursery Rhymes will carry clothing and toys and plans to continue the gift registry. The store will expand its online presence, allowing them to tailor to the local market and branch out at the same time.Â
Brands will include The Beaufort Bonnet, The Proper Peony, Dondolo, Paty, Bestaroo, pixie Lilly, Kyle Baby, Little English, Rachel Riley and Magnolia Baby.
â€œ(Feathers and Johnson) had a fantastic business,â€ Fulton said of the former owners. â€œWe get the same reaction when we shop at market, â€˜Oh, they bought Nursery Rhymes!â€™ By having Nursery Rhymes, we get first rights on certain brands. That takes decades to build.â€
Look for a play area in the new store with blocks, a train table and dress up outfits. An outdoor space, a custom mural by A Plus Signsâ€™ Scott Allen and plenty of front door parking round out the new feel.Â
Fulton, who also owns Hands in Clay, also at Canton Mart Square, spends the majority of her year in childrensâ€™ boutiques around the state.Â
â€œWe see what stores do well and what they do well with,â€ she notes. â€œWe kind of had an inside scoop on how (running a childrensâ€™ store) works.â€
And the location? Fulton and Jordan think, it doesnâ€™t get any better.
â€œMonogram Magic is across the parking lot and weâ€™re so excited to be next to Crazy Cat,â€ Jordan said. â€œ(Canton Mart Square manager) Steve (Baker) has tailored the shopping center to be a place where moms can bring their kids.â€
He has also made it an easy transition with a long list of upgrades and improvements to the space that formerly housed Jostenâ€™s.Â
â€œYou just donâ€™t get that in a landlord,â€ Jordan said.Â
Fulton echoed, â€œHe has roiled out the red carpet here and made it easy for us to move a business and be successful at a business. We are really thankful for that.â€