LaBrioche Coming to Fondren Corner

LaBrioche, the pastries first introduced to the neighborhood at Sneaky Beans, will soon have their own Fondren home.

Sisters Alejandra Sprouts and Cristina Lazzari have signed a lease on the former Blithe & Vine space in Fondren Corner.

Lazarri says they hope to be up and running by September. Currently, they’re in the process of moving their commercial kitchen from a Highway 80 business incubator to the basement of Fondren Corner.

LaBrioche has sold at the Mississippi Farmers’ Market for some time and was recently picked up by Whole Foods’ Jackson, Miss. store and Fusion Coffeehouse in Ridgeland. The Argentinian natives specialize in entremets (mousse cakes), luscious tarts, handmade chocolates and candies, fresh baked croissants and classic French macaroons.

Lazarri says they still plan to sell their pastries next door at Sneaky Beans for “as long as they will have us.” She calls this her “coffee shop menu” and explains what LaBrioche will sell in their own retail shop will be higher-end. “It’s more of a European-style of pastry and we plan to introduce Latin American items, too,” she says. The shop will also sell ice cream and sorbets.

When Find It In Fondren spoke with Lazzari in March, she was in awe of the response their delicious work has garnered. “It is so nice to see that all our hard work is well received and appreciated,” she said. “We are indeed overwhelmed with people’s acceptance to our quality, creativity and difference.”

Lazarri says they plan to open seven days a week, staying open later on Thursday, Friday and Saturday nights. “This is a walkable neighborhood and we hope people will walk here after their dinner to have dessert. It’s such a great location, we had to take a chance.”

LaBrioche is hiring. Visit them on Facebook to learn more.